Brand Bengaluru

Bengaluru is a 480-year-old mega metropolis that boasts of diverse art, culture & lifestyle. Since the launch of Bengaluru marks a milestone, the magnificent Vidhana Soudha (the seat of the state legislature of Karnataka) was identified to serve as the backdrop for the landmark event.

Organised by the Karnataka government in association with the agency, the highlight of the day long carnival was the unveiling of the official logo for Bengaluru city.

The B. R. Ambedkar Veedhi was made a no-traffic road for the very first time and the entire space was converted into a street festival. The government premises of Vidhana Soudha opened its doors to public for the first time in over a decade.

The launch event and the 15-hour festival was curated in both Kannada and English. The entire venue was adorned with bio-degradable and eco-friendly material. Local upcoming artists showcased and sold their produce. Entertainment saw no language barrier, bilingual performances had the crowed entertained and interactive installations offered entertainment.

The day came to an end with a carefully curated launch of the Bengaluru logo in front of 2 lakh citizens who witnessed the majestic Vidhana Soudha come to life with a sound and light show accompanied by a veena ensemble by the national award winning Dr. Suma Sudhindra.  The launch of Brand Bengaluru was a celebration for the people and by the people of Bengaluru, and instilled a deep sense of belonging and pride in the citizens towards their city.