Dell is a one-stop solution for all software and hardware services and since its recent collaboration with EMC, they have established a 360 degree approach and innovative thinking amongst all partners and stakeholders. The Partner Summit, Dell EMC’s most favourable platform to position its messaging for the year, expected the 5th edition to be at a notch higher than before and tailor-made for their partners.
Brief
Approach
Highlights
International destination + RSVP Management + Unique artists + First-hand experiences + Theme adaptation + Historical connect + Milestone celebration + Customized gifts
Lisbon witnessed the biggest and most exciting edition of Dell EMC India Partner Summit and the first ever India Partner Advisory Council for a select group of 25 premier partners. 84 CXOs were taken to the inspiring country of Portugal, for 4 days of discovery, networking, engagement and good times.
Dell had a global theme in place of ‘Make it Real’, we adapted it to every element of our destination and experience.
Historic monuments were identified and converted to backdrops for local theatrical enactments, while Miss Portugal herself graced the guests with her beauty and brains. The council was officially launched by an Indian artist who captured live the 15th century Monument of Discoveries – a symbol of embarking on the journey together. Europe’s largest football stadium opened its grounds for a private midnight party and a magnificent palace served as the background for the courtyard celebration as local and international celebrity artists celebrated alongside partners.
While guest appearances, speaker introductions by world renowned artists, exclusive venues and master chef cook outs were few of the highlights curated for this milestone celebration, robust planning and management across international waters amplified the overall experience.
Results
100
PARTICIPATION
84
CXOs
100
DOWNLOAD AND ENGAGEMENT ON MOBILE APP
RENEWED PARTNERSHIP AND CAMARADERIE