Dell Technologies is the leader in digital transformation, driving business success. The Channels Division is responsible for the growth, progress and profitability of the solutions and services part of the organization. India’s Number 1 IT Brand came to us with the objective of incentivising the top 20% of partners who contribute to 80% of the business.
Brief
Approach
Highlights
Powerful destination + Partner management + Inspiring theme + Anthem creation + Live entertainment + Periodic venues + Naming of stars after partners
In its 6th edition – after having curated and executed one of the most sought after industry meets 5 out of the 6 times and having won 2 awards – the world’s largest country, Russia served as the backdrop for 93 Premier Partner CXOs to strengthen their trust and partnership in the brand.
While the global theme was ‘Real Partnership’ our thought process was to position the partners and Dell as one strong unit that were a force to reckon with. Russia having forged its own path and emerged a leader in the fields of science, art, sports, education and military was the ideal location to communicate and celebrate our concept, “Force of One”.
Introducing the theme and destination, videos created hype. In Moscow, ceremonious welcomes, 18th century theatrical performances, inspirational talks by Indian military veterans, dinner on the world’s best river cruise, karaoke and cocktails in an anti-nuclear underground bunker, coronation of 24 stars after achieving partners, a 5-year journey anthem, Indian celebrity hosts, energetic live bands, flawless travel and logistics, venue finalisation and planning, local meals and giveaways created the most memorable Dell Technologies India Partner Summit.
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