Back after 3 years of the Kingfisher x Sunburn x Goa partnership, the objective was to promote the brand in its true sense at the ‘Kingfisher World’ zone. The ask was to also create ample brand recall across the festival and on all social media platforms.
Brief
Approach
Highlights
Creative Ideation + Production and setup + Artistic creation + Artist curation + Strategic planning
Fueled with excitement, we were all set to create the ultimate Kingfisher World at one of the country’s largest and most sought-after music festival – Sunburn 2019.
The brief challenged us to breathe life into the concept of ‘homecoming’, as Kingfisher was coming back to Goa with Sunburn after 3 years. We drew inspiration from the sun, sand and celebratory vibe (Goa carnival) that Goa exudes, and created the perfect Kingfisher World (KF World) with a 24 Ft height Kingfisher bird that towered over the entire festival and was captured in almost all Sunburn footage. Headlining DJs from across the world also posted about the festival with the extravagant KF World in their backdrop.
To translate the essence of the brand – celebration, we introduced a Kingfisher parade, with artists and acrobats that paraded across the venue, bringing back consumers to the KF World.
Other engagements included a makeover zone, an experiential bar, complete with beer cocktails and a game zone with beer related contests and coupons.
Brand installations served as photo opportunities and were all instagrammable so that the madness of the festival trickled on to the social media pages of guests and artists alike.
Results
40
DIGITAL REACH
10
PRINT REACH
2
ON GROUND REACH