Strategize for the Government of Karnataka to be more accessible to their citizens and remind them of the city of Bengaluru’s heritage and pride while also celebrating its current culture and vibe.
Brief
Approach
Highlights
Strategy & Research + Creative Ideation + IP creation + Permissions and public facilities + Renovation and land reclamation + Press and media + Marketing + Safety and security + Show Running
Bengaluru is a 480-year-old mega metropolis that boasts of diverse art, culture & lifestyle. To celebrate its heritage and dynamism, we conceptualized Namma(Our) Bengaluru Habba(Festival), an IP by the government.
The 3 editions were held at state-owned iconic properties including: 148-year-old Sankey Tank, state legislature Vidhana Soudha and 500-year-old need Rachenahalli Lake.
In its grandest edition, we launched Bengaluru’s very own brand and identity – along the leagues of world cities such as Amsterdam, London, Manchester and New York.
Non-ticketed, and eco-friendly, the festivals were fully sustainable promoting public transportation and encouraging local artists and artisans.
The Chief Minister of Karnataka, Ministers of Tourism, Bangalore Development, Agriculture, Local MLA’s and other stakeholders from the Government were our esteemed guests in addition to 5.2 Lakh citizens.
Thousands of budding artists, fitness enthusiasts and small business entrepreneurs from across Bengaluru were given the platform to exhibit and promote their work.
All aspects of hygiene, safety and recreation was closely adhered to, keeping all age groups in mind.
A brilliant sound and light visual extravaganza electrified the crowds as the finale.
Results
3
EDITIONS
5.2
CITIZENS
15
HOURS
973
ARTISTS
1.3
ORGANIC MEDIA COVERAGE
3
ORGANIC IMPRESSIONS
3.75
PR COVERAGE
786
FLEA MARKET STALLS
216
INTERCTIVE WORKSHOPS
324
FOOD TRUCKS & STALLS